AHP Blog - AHP Color Concepts where we make a house your home.

Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long understood how color can dramatically affect moods, feelings and emotions. It is a powerful communication tool and can be used to signal action, influence mood, and cause physiological reactions. Certain colors can raise blood pressure, increase metabolism, or cause eyestrain.
Of course, your feelings about color can also be deeply personal and are often rooted in your own experience or culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries.
Why is color such a powerful force in our lives? What effects can it have on our bodies and minds? Continue reading to further explore the history of color including how it's used, the effects it may have and some of the most recent research on color psychology.

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http://psychology.about.com/od/sensationandperception/a/colorpsych.htm